publié 2019-07-26 par
Norlan Echevarria
On July 17, 2019, Habanos, S.A. had the pleasure of making two presentations for the Cuban market: granting to specialized stores chains such as Caracol, Cimex, Gaviota, TRD, among others, the categories of Habanos Specialistas, Habanos Point, Habanos Lounge and Habanos Terrace as part of the program of specialization based on these retail concepts established by Habanos, SA This event took place in the Scepter Hall of the Meliá Cohiba Hotel, and was attended by multiple directors of Habanos, SA, TABACUBA, representatives of the La Casa del Habano franchise network, officials and vendors of the different stores and chains in Cuba.
Along with the implementation of retail concepts for the Cuban territory, the Regional Edition was also presented in the Habanos brand, Punch, La Isla, a Habano "Twisted exclusively for Cuba and which will be marketed through its specialized stores and Houses of the Habano.
